A talk I gave about the history of the highly influential Layers of Irony model of memes, focusing on the subcultural and academic contexts surrounding its inception and its spread. Featuring a special appearance from @Jreg who was pivotal in its spread into YouTube's "Ironysphere". Includes Q&A with the conference participants.
Presented at the University of Bucharest for the 2024 Philosophy of Memes Conference, 2024-03-17.