do you know any (praxeological) research on internet usage?

Hello, this is on a more broad relation to meme-culture, but do you know any good work on internet usage in a praxeological sense? I'm talking ethnographic or anthropological work on how people interact with social media and other platforms on a day-to-day non-work basis: Interviews, participant observation, self-observation, anything that isn't just statistics. Any language welcome.

I've been working on online-discourse-analysis in the past, but only ever analysed what people posted online. And I would love to go the step further to actually look what people go through when they post or create something online, what might they think? How much effort is there? How does it interact with their analogue life? I just couldn't find any work that did something like that so far.