Are there other countries where meme culture is almost evolving into celebrity culture?

This is already the case in the anglosphere with English-speaking memepage admins and shitposters (oftentimes with services like Substack acting as "Twitter's paywall" and podcasts replacing memepages as primary vehicles of collaboration and even social networking generally (I think this is good; collaborating on memes is an inefficient way to pool creative effort). I wonder what kind of infrastructures memers would need to effectively cooperate so that they don't have to exit to media companies to make a living. Means TV is an example. They're a worker cooperative producing video content, and the memepage admin Teenage Stepdad has a series about memes on their service:

Here's a paper about Teenage Stepdad: “You Say You’re Anti-Capitalist…Yet You Earn a Living!”: Teenage Stepdad and the Memeification of Culture Jamming · Issue 34: InVisible Memes for Cultural Teens