That's brilliant. It doesn't seem particularly important to always restrict ourselves to a subset of memetic phenomena (e.g. memes in situ, like posts on social media, as opposed to memes that a researcher made themselves) or to a particular ontology of memes (insofar as different ontological beliefs about memes result in different usage of memes by memeculturalists, as well as the researchers).
I think that much of contemporary meme studies researchers hold back on the fact that they know a lot more than researchers are supposed to know about subject matters (in order to maintain the distance appropriate for positivist deference to logic and data). Yet, it's certain that our understanding of memes will influence the direction which memes take. Taking the analysis of any given meme in one direction over another, therefore, seems not so much a matter of picking one correct view, but rather of experimenting with different potential combinations of such vectors of knowledge that can be interpolated to further direct both memes themselves and the research of memes.